Facebook Iphone Success story and Facebook Places overview
29 August 2010 | No Comments »The Facebook application for iPhone now has over 100 million active monthly users, according to the latest reports. The latest version of Facebook for iPhone includes a number of new features, including Places, currently only available in the U.S. Places gives you the option to share your location by “checking in” to a place and letting friends know where you are.
The recent Facebook iPhone update adds “granular” privacy settings, a snappier inbox with support for threads with multiple users, and improved performance when commenting, liking or posting stories and fixes login issues.
According to David Kirkpatrick, author of The Facebook Effect, the application is: “So heavily used compared to other apps that I have been told by someone who thought he knew the data — this is highly secret data and I don’t know the actual numbers – that more than half of all usage of the iPhone of apps, other than those provided by the phone itself like telephony and email, is coming from Facebook.” Read more...
FACEBOOK PLACES:
The social networking site’s new location-based feature , dubbed Places, was unveiled last week. The smartphone -based service is designed to let users tell their friends where they are, while also helping them track their own friends. The service also enables users to give away their friends’ current location.
While a portion of the social networking world will think it’s fun and cool to chart their travels around town, another segment of users thinks it’s a sign of Big Brother watching.
“If someone isn’t familiar with geolocation-type services , if they’re not a Foursquare user or a Gowalla user, they should disable Places and then explore it,” said Brad Shimmin, an analyst at Current Analysis. “Always be cautious with anything that could get you in trouble.”
Dan Olds, an analyst at The Gabriel Consulting Group, said there are a many reasons why someone might be hesitant to use Facebook Places. READ MORE…


